Search Engine Optimization for Small Business
Search Engine Optimization for Small Business Is a Necessity, Not a Luxury Search marketing and search engine optimization for small business may sound like another fancy-pants way of fleecing you of...
View ArticleTwitter as a Marketing Platform
By now, you’ve likely heard at least something about Twitter, the social networking website where users can “tweet” 140 characters at a time. People use Twitter for all kinds of stuff — keeping in...
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April Fool’s Day? More Like Social Media Marketing Day
April Fool’s Days of the past were all about classic pranks, like gluing a quarter to the ground on a busy street corner. But April Fool’s Day seems to have become less about physical gags and more...
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How to Use Twitter: The Dos and Don’ts
When taking your first steps towards using Twitter as an online marketing tool, it’s important to have good Twitter etiquette. The bottom line is that Twitter is all about interacting with other users...
View ArticleAnother Secret Weapon: Local Search Marketing
While the practice of searching for local businesses used to stem from flipping through pages found in a several-pound book – now likely stashed away collecting dust somewhere – the consumer is still...
View ArticleExperiential Marketing: The Need for Expertise
Last month, we wrote how the combination of search marketing, social media marketing, analytics and consumer experiences can combine to tell a more complete story about how a brand uses the Internet to...
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Category or Filter? Setting Up Your Online Store to Help Your SEO
Should this be a category or a filter? This is a question that I have come across while working with our clients and one I’m sure many think about when launching their ecommerce store. The problem is...
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